5 Social Media Mistakes Small Business Tend To Make
5 Social Media Mistakes Small Business Tend To Make
Launching a social media marketing campaign can be a minefield of potential mistakes. While it's impossible to list every minor mistake that can be made, we'll narrow our focus to the 5 most common mistakes businesses are likely to make when they dip their toes into social media marketing on their own.
Mistake #1: Forgetting To Define Your Target Audiences And Marketing Goals
It's so easy to get excited, and perhaps even a little bit scared before embarking on a social media marketing campaign. Instead of heading in guns-a-blazing, take a couple of days to well-define and target your customer personas and the sales goals you want to achieve.
Mistake #2: Not Being Authentic When Communicating With Customers
Make sure to keep your conversations void of sales talk - no one wants to be preached at or sold to. Social media users are more inclined to share information if it's conversational and educational. Remember, personality always seals the deal.
"Social media users are more inclined to share information
if it's conversational and educational. "
Mistake #3: Failing To Keep The Conversation Going
In the world of social media, responses lead to sales. If a customer takes time to share or respond to one of your posts, that means you've got them engaged. Now would be a really terrible time to drop the ball. Stay engaged by connecting with them, sharing and commenting about their post responses.
Mistake #4: Being Inconsistent With How, When And Where You Share Content
Even though it may not seem overly important, when you post and where you post is definitely as important as what you post. If you're creating content that people love to read and share, don't make it difficult for them. Make sure that your branded content is showing up in the same time and place as it usually does, that way customers will actively seek you out.
Mistake #5: Thinking It’s OK To Post Controversial Content
We've all heard about companies that dragged their political, religious, or social views into their social media accounts and suffered greatly as a result. Unless your brand is specifically designed to engage controversial topics, it's best to keep your nose clean and your commentary on target.
If you have questions about these and other social media do's & don'ts, contact us and we can walk you through the social media marketing minefield.