We used to be ‘just’ a web design company.
Where flashy design was once responsible incentivizing 70+ percent of customer conversions, today it is more important for brands to tell/sell authentic, and action-inducing messages, conversations and stories.
This is why, today we are more ‘researcher and writer’ than designer and art director. Where our focus was once on delivering eye-catching design with content, we are now about creating and managing action-based conversations between our clients and their customers.
We’ll dig until we find content diamonds.
We research every customer like we’re hiring them.
We will investigate the many facets of our client’s business. We will insert ourselves into their professional community. We will volunteer our knowledge, time and expertise to associations they’ve joined to build stronger client ties. We will grow a network of consultants to improve the quality of our content.
We only produce farm-to-table content.
Our content is 100% homemade. It never comes from a can.
We will create authentic and ‘never-green’ content that defines the competitive advantages and value-adding stories of our clients. We will audit their past marketing endeavors, messages and stories. We will learn what has worked and what has failed. We will create an engaging and ever-evolving base for their brand conversations.
Your content will inspire customers to click.
We write and manage your marketing to actually do things.
We manage each conversation and customer message. We organize and launch each story, message and call-to-action to encourage branded (and sales) conversations. They will be socially inviting, market-ready and customer targeting. Each piece will be pruned by topic managers and editors - Made ready for search engine optimization and email-marketing campaign effectiveness.
We train you how to build and sell your stories.
We show you how to create stories that attract customers.
We create on-the-fly learning pop-ups to showcase the latest in content creation, management and aggregation. We will start monthly mastermind meetups to connect clients with other clients - sharing success (and failure) stories using their old and new storytelling skills. We will stay in touch with relevant tips and DIY information to keep them involved.
Your content is built to be media fluid.
We create your content to move between mediums.
We will create content fluid enough to simultaneously act as education, conversation and promotion. Using a series of client and market specific filters, we will create multiple types or combinations of media from a single source of content.