"Change is the only constant in life." - Heraclitus
Your sellers have new questions. Your buyers have new questions. Your neighbors have new questions.
You need to have good answers. Answers that make sense. Answers that you can support in face of all the misconceptions they already have.
Successful blogging is simply answering your customers' questions.
The more they have, the more you should be blogging.
Blogging is not just for being found in Google because of the sweet SEO it brings. It's about educating your audience.
It's about building trust through knowledge. It's your chance to shine in a world of uncertainty and contradictions.
So whether it’s buyers confidently wrong that the market is certain to crash, bringing home prices down with it, or sellers that think it’s a market still in their favor, it’s your job to bring clarity.
And along with clarity, you can also bring honesty and say “we don’t know” when you don’t. Being wrong is worse than being silent.
The real benefit in this situation is helping clarify your own understanding of the questions your customer has. By taking the time to consider, empathize, research, write, and publicly publish the answers to their questions, you are making yourself a better agent for them.
I was talking with an agent in Phoenix and he mentioned his goal of spending as much time with his two sons before they are both out of the house. One was in college and the other a junior in high school. His problem is that the amount of time […]
Blog marketing strategies can reach motivated sellers. Get powerful and effective blog marketing strategies with the help of our team.