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- Libby Levinson, LifestyleDenver.com

What To Expect - Frequently Asked Questions

1How do you conduct a brand audit to determine the current state of my brand?

Our process for helping businesses create a brand identity that resonates with their target audience involves several key steps.

First we go through the research and discovery efforts, then we define your brand strategy, develop buyer personas, design the visual elements, create a brand voice and impact messaging. Finally we develop a style guide and then help you implement your brand identity across all channels

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2How quickly can I get my Brand Package developed?

We understand the importance of having a strong brand identity, and our goal is to deliver high-quality results in a timely manner. Our typical timeline for developing a Brand Package is 2 weeks. This includes research, strategy development, design work, and revisions. Keep in mind that prompt communication and feedback from you, the client, are essential in meeting this deadline. If any changes or additional requirements arise during the process, the timeline may need to be adjusted accordingly.

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3Why is a Brand Package so important to a business?

A Brand Package is crucial to a business because it serves as the foundation for all marketing and communication efforts. It helps create a consistent and memorable brand identity that resonates with your target audience.

It establishes: differentiation, consistency, customer recognition, an emotional connection, and professionalism.

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4How do you handle brand naming and tagline development to create a memorable and relevant brand identity?

Handling brand naming and tagline development involves a systematic and creative process to ensure that the final outcome is memorable, relevant, and aligns with the brand's identity.

Here's a short outline of our approach: Discovery and research, brainstorming, shotlisting promising options, client collaboration, finalization & testing, and finally implementation.

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5Help me understand all the industry terms around branding like Brand story, brand truth, brand essence, etc

Here's a list of common branding terms and their definitions to help you better understand the branding process and related concepts:

Brand Story: A brand story is the narrative that encompasses the facts, emotions, and interpretations associated with a brand.

Brand Truth: Brand truth refers to the core reality of a brand. It is the genuine and honest representation of what the brand stands for, its strengths, and its limitations.

Brand Essence: The brand essence is the central, unchanging attribute that defines a brand and differentiates it from competitors.

Brand Identity: Brand identity is the visual representation of a brand, including its logo, typography, color palette, and other design elements.

Brand Voice: Brand voice refers to the unique, consistent, and identifiable style of communication used by a brand.

Brand Equity: Brand equity is the value and perception that customers associate with a brand, based on their experiences and interactions with the brand over time.

Brand Touchpoints: Brand touchpoints are any points of interaction or communication between a brand and its customers, including advertising, packaging, customer service, and digital channels.

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