“...thank you for everything. I’d probably be out of real estate if I hadn’t found you (and yes, you can use that as a testimonial).”

- Kari Lundin, DuplexChick.com

What To Expect - Frequently Asked Questions

1What is a customer persona and how can it help your business?

A customer persona is a fictional representation of your ideal customer, based on market research and real data about your existing customers. It is a way to humanize your target audience and gain a deeper understanding of their needs, wants, and behaviors.

Customer personas can help businesses to: Understand their customers better, develop more effective marketing strategies, and improve product development.

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2Why do you go through customer profiling and persona development?

Customer profiling and persona development are essential components of the web design and content creation process, as they help create a deeper understanding of the target audience and facilitate a tailored approach to meet their needs and preferences.

We go through this process with each client so that we can ensure an optimized experience for the following: hyper-targeted messaging, an ideal user experience, informed design decisions, an effective content strategy, and results driven marketing & promotions.

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3How do you determine the characteristics and behaviors of my target customer?

Client collaboration is a crucial first step in understanding your target customers. By working closely with you, we can gain valuable insights into your business and the characteristics of your ideal customers. Here's how we enhance this collaboration process:

We begin with an initial consultation to learn about your business, its goals, and objectives. From there we perform a customer base analysis, and then create a detailed profile of your ideal customer profile. We then review your existing customer personas, and finally conduct rigorous market research to round our a complete understanding of your customer and competition.

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4How do you ensure that the customer persona is actionable and useful for my business?

To ensure that customer personas are actionable and useful for your business, we focus on creating well-rounded and data-driven personas that can effectively inform various aspects of your marketing, content, and product development strategies. This is accomplished through the following:

We create comprehensive customer profiles. We align with your business goals. We take a data-driven approach to support our findings and understanding. We help your team integrate everything with your current business strategies. And finally, we monitor and adjust as needed.

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