You have the customers' attention… it's your time to shine. Unfortunately, it's at this moment where many professionals get tunnel vision, focusing on selling a product more than understanding the New Customer Persona.
Today's Millennial customer is approaching real estate investment with a much different perspective. To impress and capture this 25-35 year-old generation financial windfall is not enough. They are looking for investments that align with who they are as people and the beliefs they hold true.
When it comes to understanding how they think, connecting with millennials has proven to be a Monumental task. Today's sales people have to be a product aficionado, corporate evangelist, and thought leader.
"Today's sales people have to be a product aficionado,
corporate evangelist, and thought leader."
They will follow your brand and its philosophy right up until it conflicts with their own. They will expect you to pivot, to realign with what they believe in. And if they find you wavering, they will abandon you without so much as a text message. So how do you keep connected?
Needless to say, there is no one right answer to this question. but, there is a silver lining. At least with the right tools and the right story you can start off on the right foot. Millennials, like the generations before them, are predictable when it comes to how they want to be engaged.
Millennials want to be visually and emotionally stimulated when it comes to your brand. They want to hear your story, and how your brand is affecting change in their world. This is where a great sales presentation comes in handy.