Market Research
Get Critical Competitor and Market Insights.
Your Market Research Includes:
- - Product and service audit
- - Audience and consumer journey audit
- - Competitor marketing analysis
- - Customer service audit
- - Online and in-field surveys
- - A comprehensive report document
- - A presentation of predetermined highlights
- - Recommendations for a move-ahead strategy
- - Customer outreach conversational surveying
“If you want a highly customized, geared toward your goals website, don’t wait another minute to call them. You won’t be disappointed.”
What To Expect - Frequently Asked Questions
Investing in our market research services can provide a range of significant benefits for your business. From informed decision making, to target audience understanding, consumer behavior analysis, competitive analysis, market trend identification, niche market identification, gap analysis, sentiment analysis, cross-industry inspiration, and enhanced ROI. Through our market research services, you can unlock valuable insights and data-driven guidance to help your business grow and thrive in a competitive landscape.
Analyzing your competitors' content is an essential step in developing a robust content strategy that differentiates your brand and resonates with your target audience. We follow a systematic approach to analyze your competitors' content outlined by the following steps: We identify competitors, perform an content audit, explore engagement metrics, do an exhaustive keyword analysis, look for content gaps as well as strengths and weaknesses, best practices and learnings.
By thoroughly analyzing your competitors' content, we gain valuable insights that guide the development of a tailored content strategy, enabling you to capitalize on market opportunities, address audience needs, and stand out in a competitive landscape.
To ensure that the market research findings align with your brand voice and business goals, we take the following steps:
We gain a deep understanding your brand and goals, then we develop a brand voice guide, align research objectives, interpret our findings, and tailor content strategy.
By maintaining a strong focus on your brand voice and business goals throughout our market research and content creation process, we ensure that our work effectively supports your growth, strengthens your brand identity, and resonates with your target audience.
Determining the best channels to promote your content involves analyzing market research findings to understand your target audience's preferences, behaviors, and online habits. We follow a systematic approach to identify the most effective channels for reaching your target audience:
This includes: Audience demographics, online behaviors, and competitor analysis.
Examples of these channels include: Owned channels, earned channels, and paid channels
Absolutely! Here are a few compelling statistics as to why market research is so important to a company's success:
Companies that conduct regular market research are 50% more likely to have above-average revenue growth compared to those that don't. (Forbes)
71% of businesses that exceed revenue and lead goals have documented personas, which are developed through market research. (Aberdeen Group)
56% of consumers say that knowing a company understands their needs and preferences is more important than overall price. (Salesforce)
