What Should A Real Estate Agent Be Blogging About?
What Should A Real Estate Agent Be Blogging About?
Have you ever heard of the Baader Meinhof Effect? It’s basically that once your brain is trained on something, it starts to see it with frequency.
For the agent it is much easier to come to understand what to blog about than it is for the copywriter you have hired. Once you hear things through the filter of the blogger’s mind the answer to that question becomes obvious.
You write answers to the questions that your customer is asking. (See what I did there?)
As the trusted buying agent, as the trusted listing agent, as the trusted local area specialist, you are tasked with giving clear, valuable advice and facts to satisfy the myriad of questions asked by your clients.
"The blogger’s mind hears opportunity."
The blogger’s mind hears opportunity. The savvy copywriter needs to pour over data and research coupled with their intuition and experience.
The two may not be in harmony with their findings. And yet they may both be right.
This is why, when you hire someone to blog for you, they should be blogging with you so that you can offer them first hand questions and answers.
What should the Realtor avoid blogging about?
Politics. Religion. Yourself.
Your content is your opportunity to guide your customers to the information they seek from a trusted agent. Once you make it about you and thorns, they realize that you are no longer writing for them, but yourself.
The best blogs are commonly a team effort; an idea person and the wordsmith. Front of the house and back of the house. Sales and Development.
Let us be your teammate in crafting the valuable advice and facts that your customers click.
In 2022 we wrote over 1,250,000 words for our clients!
- We research it
- We write it
- We polish it
- We optimize it for Google
- We publish it to your website
You get to sit back, look amazing, and take all the credit.
If this sounds interesting, let’s have a 10 min call to show you how we’re the reason you’re going to be found in Google.
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