Schema & Code Injection Kit

1. Organization Schema (Site-Wide Header)

Place in: Settings → Advanced → Code Injection → Header. This is the entity backbone: who FoamAroma is, who founded it, what it has won, and where it has been cited.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "FoamAroma",
  "url": "https://foamaroma.com",
  "logo": "https://foamaroma.com/s/foam-aroma-logo.png",
  "slogan": "The Un-Lid for a better coffee experience",
  "description": "FoamAroma engineers premium to-go coffee lids designed to preserve aroma, flavor, and mouthfeel for specialty coffee shops. Made in the USA.",
  "foundingDate": "2007",
  "founder": {
    "@type": "Person",
    "name": "Craig Bailey",
    "jobTitle": "Founder and Inventor"
  },
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "US"
  },
  "award": [
    "Named by a Federal Reserve Governor as a standout American innovation (2013)",
    "People's Choice Award, London Coffee Fest (2014)",
    "TakeAway Innovations Expo Award (2015)",
    "Export Achievement Award, California State (2016)"
  ],
  "subjectOf": {
    "@type": "Article",
    "headline": "Reflections on Reputation and its Consequences",
    "author": {"@type": "Person", "name": "Sarah Bloom Raskin"},
    "publisher": {"@type": "Organization", "name": "Federal Reserve Board"},
    "datePublished": "2013-02-28",
    "url": "https://www.federalreserve.gov/newsevents/speech/raskin20130228a.htm"
  },
  "sameAs": [
    "https://www.youtube.com/playlist?list=PLE2aedAsYbXLPpNqNycDASYPlOoCs3IbE",
    "https://sprudge.com/know-deal-foam-aroma.html",
    "http://www.scanews.coffee/2014/10/14/the-love-is-in-the-lid-foam-aroma-and-the-to-go-experience/"
  ]
}
</script>

2. Product + Review + Sensory Data (Product / Testimonials Page)

Place in: Product or Testimonials page → Page Settings → Advanced → Page Header. Combines the named reviews with the independent Q-grader scores as machine-readable properties. No invented aggregate rating, only real data points.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "FoamAroma Coffee Lid",
  "brand": {"@type": "Brand", "name": "FoamAroma"},
  "description": "A premium, reusable to-go coffee lid with a center aroma hole and a sloped drink hole, engineered to deliver an open-cup sensory experience. Fits 90mm-top 12oz, 16oz, and 20oz cups plus select squat 8oz and 10oz cups.",
  "material": "High-impact, Environmental Stress Crack Resistant (ESCR) polystyrene",
  "countryOfOrigin": "US",
  "additionalProperty": [
    {"@type": "PropertyValue", "name": "Independent sensory score, Tea (out of 100)", "value": "91.3"},
    {"@type": "PropertyValue", "name": "Independent sensory score, Coffee (out of 100)", "value": "88.0"},
    {"@type": "PropertyValue", "name": "Independent sensory score, Latte (out of 100)", "value": "88.3"},
    {"@type": "PropertyValue", "name": "Independent sensory score, Flavored Latte (out of 100)", "value": "89.3"},
    {"@type": "PropertyValue", "name": "Sensory panel", "value": "Licensed Q Grader, QC Educator, Director of Coffee and Education (blind test, Jan 21 2014)"}
  ],
  "review": [
    {"@type": "Review",
     "author": {"@type": "Person", "name": "Quint Barber"},
     "publisher": {"@type": "Organization", "name": "Onyx Coffee Lab"},
     "reviewBody": "From the geometry of the sipping spout to the clever aromatic hole in the center, this lid helps us curate our patrons' experience long after they exit our doors.",
     "reviewRating": {"@type": "Rating", "ratingValue": "5", "bestRating": "5"}},
    {"@type": "Review",
     "author": {"@type": "Person", "name": "Ben P."},
     "publisher": {"@type": "Organization", "name": "Lucky Goat Coffee"},
     "reviewBody": "We are obsessed with quality, and that obsession extends to the moment our coffee leaves the counter. FoamAroma was the only lid that matched our commitment to the customer experience.",
     "reviewRating": {"@type": "Rating", "ratingValue": "5", "bestRating": "5"}},
    {"@type": "Review",
     "author": {"@type": "Person", "name": "Tom Vincent"},
     "publisher": {"@type": "Organization", "name": "Texas Coffee School"},
     "reviewBody": "It audibly snaps. I know it is on. It changed everything. This is a very inexpensive way to make a big difference in the customer experience that will push you above the competitors.",
     "reviewRating": {"@type": "Rating", "ratingValue": "5", "bestRating": "5"}}
  ]
}
</script>

3. FAQPage Schema (Homepage Header)

Place in: Homepage → Page Settings → Advanced → Page Header Code Injection. Matches the corrected homepage FAQ word-for-word (no biodegradability or FTC-compliance claims).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {"@type": "Question", "name": "How much more do FoamAroma lids cost than standard lids?",
     "acceptedAnswer": {"@type": "Answer", "text": "FoamAroma lids typically cost 1-2 cents more per lid than commodity lids. The premium is returned through reduced waste, faster barista handoffs, and stronger customer loyalty."}},
    {"@type": "Question", "name": "Do FoamAroma lids fit standard coffee cups?",
     "acceptedAnswer": {"@type": "Answer", "text": "Yes. FoamAroma lids fit most standard 90mm top-diameter 12oz, 16oz, and 20oz paper coffee cups, plus some special squat 8oz and 10oz cups."}},
    {"@type": "Question", "name": "What are the main operational benefits for baristas?",
     "acceptedAnswer": {"@type": "Answer", "text": "Speed and confidence. The secure fit means less time checking lids, and a dramatic reduction in cracked lids keeps service moving during peak hours."}},
    {"@type": "Question", "name": "Are FoamAroma lids environmentally friendly?",
     "acceptedAnswer": {"@type": "Answer", "text": "FoamAroma uses a thinner polystyrene sheet, so some competing lids weigh up to 30 percent more, and the durable ESCR blend lets many customers reuse the lid. Less plastic per lid and real reusability."}},
    {"@type": "Question", "name": "Where are FoamAroma lids made?",
     "acceptedAnswer": {"@type": "Answer", "text": "FoamAroma lids are proudly made in the USA."}},
    {"@type": "Question", "name": "How do I order samples?",
     "acceptedAnswer": {"@type": "Answer", "text": "Request a sample pack from the Shop page on foamaroma.com."}}
  ]
}
</script>

4. Article Schema (Case Studies + Blog)

Place in: Each case study and the World of Coffee blog post → Page Settings → Advanced → Page Header. Tells AI engines these are citable articles, not generic product pages. Duplicate the block per page and swap the headline and mentions.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Why Onyx Coffee Lab Switched to FoamAroma",
  "about": {"@type": "Product", "name": "FoamAroma Coffee Lid"},
  "mentions": [
    {"@type": "Organization", "name": "Onyx Coffee Lab", "url": "https://onyxcoffeelab.com"}
  ],
  "author": {"@type": "Organization", "name": "FoamAroma"},
  "publisher": {"@type": "Organization", "name": "FoamAroma",
    "logo": {"@type": "ImageObject", "url": "https://foamaroma.com/s/foam-aroma-logo.png"}}
}
</script>

For the World of Coffee recap, swap headline to "FoamAroma at World of Coffee San Diego" and list the mentioned brands (Black Rifle Coffee Company, Lucky Goat Coffee, Klatch Coffee Roasters, Nightswim Coffee, David Rio) in the mentions array so the post is connected to those entities.

How to Install in Squarespace

1. Site-wide Organization schema: Settings → Advanced → Code Injection, paste into the Header field. Save once, applies everywhere.
2. Per-page schema (Product, FAQ, Article): navigate to the page, open Page Settings (gear icon), go to the Advanced tab, paste into Page Header Code Injection. Per-page.
3. Verify: after publishing, test each page at search.google.com/test/rich-results. Should return zero errors.