FoamAroma · Draft Portal
Internal draft review
Client · FoamAroma · Craig Bailey

Website Content Package

Every page, block, and schema snippet we scoped across the audit walkthrough and planning session. Nothing here is live on foamaroma.com. Walk the drafts, mark them up, and decide what ships.

Status Legend

Ready to ship  Draft, needs Craig input  New page  Blocked on external

New Pages
Onyx input needed

Onyx Coffee Mini Case Study

Problem, solution, action, resolution, testimonial. Replaces the broken homepage link.

Needs stats verified

Lucky Goat Coffee Case Study

Backup or alternate case study. Placeholder stats flagged. Questionnaire replaces them.

Ready to forward

Lucky Goat Questionnaire

The customer questions Craig asked for. Forward to Lucky Goat; their answers replace every placeholder stat.

New page

Testimonials Page

Consolidated proof from the testimonials log, QC sensory reports, Clatch Coffee, TCS, and a barista trainer.

New page

In the News

Press, Shark Tank, Dragons Den, Coffee Talk podcast. Sub-nav under About.

Elfsight kit included

Video Gallery

YouTube playlist plus the Elfsight widget setup Craig will stand up himself.

Page Rewrites
Awards baked in

About Page Rewrite

Accolades, awards, entity density, authority signals for Google and AI engines.

Multiple blocks

Homepage Update Blocks

H1 rewrite, "For Specialty Coffee Shops", Comparison Table, Operational Benefits, FAQ, Trusted By.

Technical & Ops
Copy-paste ready

Schema + Code Injection Kit

JSON-LD for Organization, FAQPage, Article, Review. Drops into Squarespace Page Header.

Needs Craig's photos

World of Coffee San Diego Blog

Event recap draft ready. Needs Craig's photos and a handful of bullets from his time on the floor.

Scoped

Implementation Plan

Phase-by-phase rollout. Who does what, in what order, manually or via code injection.

How to Review

Walk the pages. For each one, note in Telegram or email: