AI Search Optimization Is the New Survival Skill – The Podcast

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Real Estate SEO Is (Not) Dead. (But) AI Search Optimization Is the New Survival Skill

In this episode we unpack the rise of LLM-first search. Tools like Google’s AI Overview, ChatGPT, and Bing Copilot are answering users’ questions directly, often before a single blue link even appears. What does that mean for real estate agents who rely on SEO for visibility and leads?

A lot, actually. Click-through rates are tanking. Zero-click searches are exploding. And if your content isn’t structured for AI to understand and quote you, you’re missing the new front door to discovery.

In this episode, you’ll learn:

  • How AI-driven search is fundamentally different from traditional SEO
  • What makes content “AI-citable” – and what buries it
  • The real estate-specific shifts in visibility, opportunity, and lead flow
  • A clear roadmap for adapting your strategy across short, mid, and long-term
  • Whether you’re a seasoned marketer or a solo agent, this is one shift you can’t afford to ignore.

👇 Hit play below, and learn how to turn this disruption into a discovery advantage.

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