Ask AI who to hire for what you do.
If it names someone else, that’s a problem we fix.
AI Overviews and chat assistants are answering your customers’ questions before they ever land on a website. The businesses that get named are the ones that earned it. Here’s the why, what, and how of getting your name in that answer.
→ Hot Take Engine™
Search changed.
Most websites didn’t.
When Google shows an AI answer at the top of the page, the businesses ranked below it lose the majority of their clicks, even the one in position one. Independent research from Ahrefs and Seer Interactive puts the drop at 58 to 61 percent. That traffic doesn’t slide down to position two or three. It disappears, unless the AI decided to say a name.
Ranking well used to be the finish line. Now it’s the entry fee. Being ranked gets you into the room. Being recommended is what gets you the sale.
~60%
Average click-through drop to the #1 organic result once an AI Overview appears. AI Overviews already cut clicks to the #1 Google result by roughly 60%.
Source: Ahrefs, Seer Interactive, 2026
AI doesn’t guess.
It verifies.
Before an AI assistant puts your name in its answer, it’s checking for the same thing Google’s own search quality guidelines have named for years: real experience, real expertise, real authority, real trustworthiness. Three things determine whether you clear that bar.
- 1. Expertise only you have. Not the textbook answer every competitor could give. Your specific take, your specific numbers, your specific story.
- 2. Proof from someone besides you. Reviews and outside mentions that back up what you say about yourself. AI trusts a claim more when someone else already vouched for it.
- 3. A digital footprint that agrees with itself. Same name, same address, same details everywhere your business shows up online.
This isn’t a guess. It’s the same E-E-A-T framework, Experience, Expertise, Authority, Trust, that Google’s own search quality team has used for years. AI answers inherited it.
One conversation a month. That’s the whole ask.
Hot Take Engine turns what’s already in your head into content that earns pillar one, without adding a single task to your day.
- 1. We ask, you talk. Before we ever meet, we research exactly what your customers are asking AI about your industry. Then you talk for about an hour, once a month. No prep required. No camera. No writing. Just a conversation.
- 2. We build, you approve. That single conversation becomes 8 SEO-optimized blog posts and 16 social media posts a month, published and search-ready, checked against everything AI is actually looking for.
- 3. You get named. Content goes live on your site, built to earn the trust AI checks for, and we track your visibility so you can watch it move.
Want video too? Reels are available as an upgrade, built from the same monthly conversation, no extra time from you.
This isn’t theory.
Ask Gemini.
The other day I was looking up something in Gemini, a question I had about ICF, and our website, one of the blogs from ReadTomato’s Hot Take Engine, showed up as the #1 result to answer my own question!
You’re not going to believe this but I just got another call from a seller who found me via AI. The family from NY that came in last weekend also found me through AI. OMG. I can’t believe this. I am now a true believer.
Real clients. Real numbers.
0 17K
Search impressions in 5 weeks
Real Estate
+309%
Traffic growth in 30 days
Construction
AI
Now showing in Google AI Overviews and LLM search results
Multiple industries
+55%
YoY traffic growth, while the industry average FELL 40% over the same period
Real Estate
Real clients. Real numbers. GA4 and Search Console verified.
See the full case studies
Your name is either in that answer, or it isn’t.
Every month without this is another month your expertise stays locked in your head instead of showing up in the answer someone’s about to act on.