The hard part of video isn't the video. It's having something to say.
Every month, Hot Take Engine interviews you for an hour, and that one conversation becomes your blog posts and social posts. Hot Reels turns the same hour into two finished short videos, so your expertise shows up on your channels every month and you never film a thing.
Most video content calendars
die in month three.
Not because the editing got worse, but because the well ran dry.
-
Month one
Easy. You've got a backlog of things you've been meaning to say.
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Month two
You're reaching a little.
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Month three
An empty content calendar, someone asking you to block an afternoon, and the whole thing feels like a bill instead of an asset.
Production was never the constraint.Supply of opinion was.
And that's the one thing you already solved.
Reels delivered every single month for the same Hot Take Engine client, since the very first one. No skipped months, no scrambling for topics, no production days.
It comes from the conversation
you're already having.
Your monthly Hot Take Engine interview already produces more usable material than eight blog posts can hold. Hot Reels uses what's left.
You talk. Once.
The same monthly Hot Take conversation you're already booked for. No second call, no prep, nothing new to write.
We find what plays on video.
Not every good take works in thirty seconds. We pull the moments that land fast and stand on their own.
You get finished files.
Polished audio over custom footage built to carry the story behind your point. One delivery, once a month.
Additional time required from you each month:
zero minutes.
Two videos a month.
Intentionally built for your brand.
The difference between a reel that looks like yours and a reel that looks like everyone's is whether the footage was produced to tell your story or pulled off a shelf. Every scene is built around the point you're making and sequenced so it actually goes somewhere.
Ours are made for your idea.
- 2 finished reels every monthDelivered together, once a month, on schedule.
- Your hot takes, not generic fillerEvery reel is built from a point you actually made in your monthly interview.
- Broadcast-clean audioProduced to sound sharp and deliberate. No stumbles, no filler words, no phone-recording hiss.
- Custom-generated video footageOriginal scenes produced to tell the story behind your point. Not stock, not a slideshow.
- Refined until it landsWe work through the output with you until the reels sound and look the way you want them to.
- Nothing new on your calendarSource material comes from the call you're already on.
Your channels get the expertise. Your calendar never hears about it.
Hot Take call already booked
Your two reels still arrive.
And they're not only
for the feed.
A thirty-second video carrying your point of view is useful in a lot more places than a feed. Here's where your reels go to work.
Great talking today. Rather than write it all out again, here's the short version:
Post them, absolutely. But the value of owning sharp, on-brand videos built around your thinking doesn't depend on the algorithm having a good week.
What we're not promising.
- Viral views.
- Guaranteed reach.
- Overnight followers.
We're not going to tell you these will go viral. Organic reach on short-form is volatile and largely outside anyone's control, and any agency guaranteeing you view counts is guessing at best.
Here's what we will tell you. Six months from now you'll have twelve finished videos built on ideas only you would have. A year from now, twenty-four. You'll have spent no additional time making them, and not one of those months will have been the month the well ran dry.
The machine works for you, and it doesn't wear out.
One add-on. Nothing else changes.
- Adds to your Hot Take Engine plan.Billed monthly to the card we already have on file, as its own line. Nothing else about your plan changes.
- Runs continuously.This isn't a month-on, month-off service. Consistency is most of the value, so we don't pause and restart.
- No setup fee, no onboarding call.We already have everything we need. It starts with your next interview.
- New to ReadTomato?Hot Reels is cut from your Hot Take Engine interview, so the two run together. Tell us about your business below and we'll set up both.
Billed to your card on file. No setup fee. Starts with your next interview.
A few things worth knowing.
Where does the content come from?
From the same monthly conversation that already produces your blogs and your social posts. You don't sit for anything extra, you don't write anything new, and nothing gets added to your calendar. We're just getting more juice out of the same squeeze.
What does the audio sound like?
Clean and deliberate. Interview audio is conversational by nature, so we produce it to a broadcast standard rather than shipping stumbles, filler words and background noise. The point you made comes through the way you'd want it to sound, not the way a recording of a conversation usually sounds.
Do I have to post them?
No. They're your files to use however you want: social, email, your website, sales conversations, or all of it. Posting is one option, not the requirement.
What if a reel isn't right?
Tell us and we'll work it with you. We'd rather adjust the direction than hand you something that doesn't sound like you, and refining the output together is a normal part of the process.
Where does the video footage come from?
We produce it. Every scene is generated specifically for the point you're making, then sequenced so the reel tells a story instead of flashing unrelated clips behind a voice. That's the part that takes real work, and it's why these don't look like the stock-footage reels everyone else is posting.
Can I get more than two a month?
Yes. Two a month is the standard package because it's what one conversation comfortably supports, and we can produce beyond that. Tell us the volume you're after and we'll put pricing together for it.
You're already doing the work.
Let's make it work in more places.
Every month you wait, that conversation produces the blogs and the social posts and then stops. The video was sitting right there in the same hour of audio.
I want Hot Reels