I was talking with an agent in Phoenix and he mentioned his goal of spending as much time with his two sons before they are both out of the house. One was in college and the other a junior in high school. His problem is that the amount of time […]
Have you ever heard of the Baader Meinhof Effect? It’s basically that once your brain is trained on something, it starts to see it with frequency. For the agent it is much easier to come to understand what to blog about than it is for the copywriter you have hired. […]
Let’s look at what it takes to create a solid blog article. A well researched, fact checked, grammatically immaculate, original blog article of around 500 words will take no less than 2-3 hours to research and then write.
First of all your logo is not your brand. It is just a visual representation of what you’ve determined your brand to be. If you skipped all the steps to define your entire brand, and jumped right into the logo, then there’s a good chance it is hurting your brand. […]