QBy ReadTomato Editorial. Last updated November 10, 2025 – Buyers still hesitate while inventory climbs, which makes your voice matter more than ever. Redfin reports pending sales barely moved for the four weeks ending Nov 2, with the pace near a fall low point for the season link. Realtor.com shows active listings up about 14% year over year in its Nov 1 weekly file, which gives you new stories to tell in your market link. You turn those truths into short, helpful videos that search assistants can quote, then you route viewers to your listings and your about page with clear next steps.
Your weekly script solves confusion about rates, inventory, and timing.
You start with rate context because affordability sets the tone. Freddie Mac’s PMMS pegged the 30-year fixed at 6.22% on Nov 6, near this year’s lows, which supports a simple “what this buys today” explainer for your city. Pair that with MBA’s latest note that applications slipped in the Nov 6 update, a signal that many buyers still wait for a clear reason to act. Then anchor opportunity with Realtor.com’s 14% active-inventory growth and what that means by price band in your zip codes, pointing viewers to your live inventory notes and the data download page for proof.
Short videos work when you feed platforms signals they reward.
Platforms reward watch time and clarity. Search Engine Journal’s Nov 7 roundup puts Instagram at 3B MAUs, which keeps Reels in your mix when you want reach plus local saves. The Verge just covered TikTok’s new Smart Split and AI Outline tools that auto-clip long videos and draft hooks, which helps you produce more market explainers without extra hours. You recycle each clip into a geo-titled post on your site so assistants can cite a page, then interlink to your GEO hub and SEO playbooks for reinforcement.
Content marketing in the age of ai visibility needs dates, names, and local cues.
Assistants surface dated, citable pages that answer one intent cleanly. You stamp titles with week and city, like “Nov 6 Market Minute, River North,” and include a one-line finding plus a 30-second video transcript for accessibility. Quote Redfin’s “pending barely budging” stat and link to the source, then translate meaning by price tier and days on market for your farm, which turns into a snippet assistants can lift. When you’re done, finish with a single CTA that routes to your contact page and to your Case Studies so viewers see proof, not fluff.
Reels and Shorts become appointment engines when you track retention.
Instagram now exposes retention and skip-rate metrics for Reels, which lets you cut intros and add faster “first fact” hooks to raise completion and client saves. You review retention charts after every post, keep the first five seconds about rates or inventory, then place an on-screen button that says “See listings by payment” and link to your listings filter. Your close asks for a reply like “DM ‘payment’ for scenarios,” and your AI responder acknowledges within minutes to keep intent hot, which you describe briefly on your about page so clients know you log and review all messages.
How ReadTomato’s GEO/SEO turns short videos into AI-visible pages that rank.
We script a weekly “Market Minute” for your city that blends the two RT keywords. Then we post it as a geo page with schema, byline, and last-updated so assistants and search both find it. We pull PMMS, MBA, Redfin, and Realtor.com each week, cite them inline, and clip three vertical videos from one session. This feeds TikTok, Reels, and Shorts while keeping your on-site page the canonical answer. You get a simple dashboard for watching time, saves, and click-through. Finally, we iterate hooks using retention data to raise completion next week.
Practical asset: Your 20-minute weekly workflow for content marketing for realtors,
- Pull three facts: rate, pending sales, active inventory, each with a fresh source.
- Record one 90-second video with a location cue and captions (export Smart variations for Shorts &TikTok).
- Publish a geo page with transcript, internal links to your about page, plus a single route to your contact page.
- Check your Reels’ retention and skip rate. Trim the first line, then re-post a tighter cut with the same permalink so ChatGPT keeps one answer.
- Pin a story highlight called “Weekly Market”. Then add a link to listings by payment to push viewers into search-ready paths.
We’ve seen this work when done right. Want to see it on your site? Talk to the Tomato.
