My friend Jen lives in Sarasota. Last month, she sold her home, not during the 2021 frenzy, but right now, in 2025, while most headlines still scream “market cooldown.” But Jen? She didn’t just list and hope. She worked smart.

Now, full disclosure: I work in marketing at ReadTomato. So I can’t help but pay attention when someone actually nails their listing strategy. And Jen? She nailed it.

She worked with an agent who understood the shift. They didn’t just throw up an MLS link and wait. They built a compelling story around the home, backed it with clear data, and positioned it like a product. Jen had a buyer packet on day one with everything, neighborhood stats, insurance premiums, flood mitigation details, even a short video walkthrough with voiceover.

That kind of approach doesn’t just attract attention. It builds trust. Her home sat for three weeks. Then it sold. Full price. No drama. What I loved most? Her agent wasn’t chasing attention. He was creating clarity. And that’s what moves listings in Florida right now. Buyers are overwhelmed. Between insurance shifts and rate fatigue, they want agents who can make complex feelings clear.

This is what I keep telling our real estate clients at ReadTomato: the days of ranking because you posted “Top 5 Reasons to Move to Tampa” are over. AI summaries and local Google packs don’t care about fluff, they reward specificity, authority, and structure.

If your site doesn’t communicate that? You’re invisible. Jen’s agent showed up with the kind of content that gets remembered, and shared, and summarized.

Florida isn’t a panic market. It’s a professional one. And the agents who win are the ones who sound like they’ve actually studied the playbook.

We help write those playbooks at ReadTomato but the agent still has to run the plays.