Last updated: November 11, 2025 • Byline: ReadTomato GEO Team – You want people who can close loans, not a stack of random resumes. Each week gives you two simple “go” signals you can use to recruit. Freddie Mac posts average mortgage rates every Thursday in the PMMS. The Mortgage Bankers Association shares application trends each week in the MBA survey. Turn those updates into short posts that show who you want, where to apply, and how fast you move. Point every post to your contact form.
Time your push with weekly news.
On Thursday, post a short “rate update.” Include one chart, what loans you want this week, and how fast your team can turn a clean file. Link your About page so candidates can see who runs the shop and how you work. Keep it under 120 words. Cite the PMMS page so your numbers match what people read elsewhere.
Midweek, react to the MBA print. If applications dip, talk about speed and certainty for agents. If applications rise, say you are opening contract-to-perm seats for processors and fulfillment. Explain that you convert top people when volume stays up. Link one page only, your specific job page. Use the latest MBA note as your source.
Widen your underwriter pool with clarity.
“Use the MBA print as your hiring trigger” – Many experienced underwriters want hybrid or flexible work. Say that up front. Write a simple role page that lists your credit box, DU and LPA skills you value, your QA approach, and a fair productivity target. Share this page inside your weekly posts and in job roundups where underwriters look. You can even point to live boards to show you understand the market. Try an Indeed hybrid search to see how roles are framed.
Give a little market context without the jargon. Mention price trends from a trusted source so candidates know you handle real-world files. CoreLogic’s monthly HPI and First American’s economics notes work well for a single line in your post. Link your SEO hub and your listings page so people can see the type of borrowers you attract. Start with CoreLogic insights and the First American Economy.
Recruit for referral velocity, not headcount.
“Tag DU and LPA mastery in every job post” – Chase producers who bring deals and partners, not just a license. Write two short weekly posts. One speaks to agents. One speaks to investors. Ask for warm introductions from producers who can show past turn times and partner retention. Link both posts to your Case Studies and a one-question interest form. If you want a simple rate cue, add a single chart of the 10-year Treasury so readers see why pricing moved. You can grab it from Yahoo Finance TNX.
Make your posts easy to find and share.
“Recruit for referral velocity, not more bodies” – Search now shows more AI summaries and fewer clicks. Treat Google like a distribution channel, not the whole plan. Write short, clear answers with one city mention and one chart. Post them on LinkedIn, in job threads, and in your email. Link every post to your GEO hub and one simple call to action. For proof that AI changes hiring and search behavior, see Fast Company and Search Engine Land.
How Hot Take Engine helps.
You get ready-made prompts every week that line up with PMMS and MBA releases. The tool drafts posts for LinkedIn and email. It adds DU and LPA bullet points for underwriter roles. Your new prompts pull the PMMS number and a fresh TNX chart, while suggesting where to post first based on market movement. You ship faster and attract the right people.
Practical checklist: 20-minute weekly rhythm.
- Wednesday morning: Post “Rate update” with one chart, one DU or LPA edge case, and a link to About. Source the PMMS.
- Thursday morning: If MBA shows rising apps, open contract-to-perm seats. If apps fall, stress speed for agents and clear turn times. Link contact. Source the MBA release.
- Friday morning: Share a 60–90 second “How we underwrite” video. Then list hybrid policy, QA stance, and DU or LPA tags. Link SEO and your specific UW page. And finally, cite Indeed boards.
- Friday afternoon: Post one TNX chart with a one-line lock view. Link Case Studies.
Key Concepts to Remember:
- Short, cited posts earn more shares.
- Always name city, product, and SLA.
- Post on release day, not next week.
We’ve seen this work when done right, do you want to see it on your site? Talk to the Tomato.
