Rates steadied while deals wobbled, so one nationwide playbook helps you sound like the adult in the room. Our weekly Hot Take Engine ships that voice.
Rates hold steady while confidence shifts, so speak with one clear voice everywhere.
The 30-year fixed sat near 6.26% last week and barely moved for a month, per Freddie Mac. Applications fell 5.2% in mid-November, says the MBA. Answer money questions fast.
Buyers cancel more deals as power balances out, so defuse fear with simple math.
Cancellations ticked up nationwide this fall as buyers gained leverage, according to Axios. Show two numbers that matter this week. Then link your live explainer powered by the Hot Take Engine.
Inventory creeps higher as listings last longer, so frame choice without hype.
Active listings climbed year over year while days on market lengthened, per Realtor.com. Shift the script from urgency to value. If you want to know more about this, contact us today.
Prices cool yet still rise in many places, so sell the payment not the headline.
National prices posted fresh gains even as demand softened, says Redfin. Compare a small price cut with a small rate move. Anchor rates to Freddie Mac.
2026 looks steadier than 2025, so set expectations and keep the cadence.
Forecasters see gradual improvement into 2026 for sales and originations, per Fannie Mae. Keep a weekly “What changed” paragraph. Tie context to the daily curve from the U.S. Treasury.
Old marketing posts now hurt deals, so clean them before clients or AI quote them.
Stale pages promising fast rate drops or “always a seller’s market” undercut you in search and chat. We rebuild them with current numbers via Content Cleaning. Align updates with the forecast hub at Fannie Mae.
Launch a nationwide “Market Moves” series this week, then reuse it in every city.
Post one: “Rates steady, payments shift.” Pair a two-line script with the current PMMS card from Freddie Mac. Post two: “More choice, slower sales,” using Realtor.com.
Post three: “Price versus time.” Add a buyer-seller table. Link to your live take updated by the Hot Take Engine.
Seven-day plan to sound like the local expert with national chops.
Day 1: List three repeat questions and attach today’s PMMS rate from Freddie Mac. Day 3: Publish two side-by-sides timed to weekly demand from the MBA. Move fast.
Day 5: Clean five legacy posts and point each to a living explainer through Content Cleaning.
Day 7: Ship your first “Market Moves” post with a short forecast note linking to Fannie Mae. Keep shipping.
We have seen this work for multi-region teams. Map your plan today in one quick consult.
