Turn buyer hesitation into momentum with better content.
Let’s get right to it:
Seattle sellers are giving ground like never before, and most buyers have no clue.
According to Redfin’s latest Q1 report, 71.3% of Seattle homes sold with some kind of seller concession this year. That’s not a rounding error. That’s the highest rate in the entire country.
Let’s be clear:
We’re talking full-on mortgage-rate buydowns, sellers covering closing costs, free appliances, cosmetic upgrades, HOA credit cushions. Some are cutting prices straight-up.
But most buyers still think the market is too hot to touch.
Why? Because as of today the list prices haven’t really flinched.
The current median asking price sits at $469,729 – but the median sold price? Just $431,057. That’s nearly a 9% drop.
This is where you, the content-smart Seattle agent, get to show up differently.
This is the content opportunity everyone else is too slow to grab.
You don’t need a new listing to say something meaningful online right now.
You need this stat. This story. This market moment.
You need to say what your buyers aren’t hearing:
“Don’t let sticker shock keep you stuck. That $875k Queen Anne townhome might be quietly a $799k experience… if you negotiate right.”
This is your next Instagram Reel. Your carousel post. Your Story poll.
It’s your email subject line.
Your open house sign.
Your not-so-subtle flex.
“Buyers, the asking price isn’t the actual price.
The deals are behind the curtain. Let’s pull it back.”
Let the neighborhoods do the talking.
Seattle’s not subtle about market momentum.
Just look at these three zip codes right now:
Ballard (98107):
Price per square foot is down, but sellers aren’t slashing in public. The real movement? Quiet seller flexibility—repair credits, rate buydowns, and back-channel negotiations that rarely make the listing description.
Rainier Valley (98118):
Homes are sitting longer. Agents are probably whispering “$15K seller credit if they can close by next month.” The buyers? Still refreshing Zillow, unsure what’s possible.
West Seattle (98116):
Tons of move-in ready homes that aren’t moving. Why? Because buyers see list prices, not leverage. Your job? Help them see both.
What to say when buyers ghost you on price.
Let’s roleplay:
Buyer sees a $650K home in Beacon Hill and says “Yeah, we’re gonna wait.”
You don’t pressure them.
You send a post:
“Did you know 7 in 10 Seattle homes sold this year included some kind of seller-paid perk? Let’s go shopping with that in mind.”
You send a DM:
“If that house sticks another week, I’d bet the seller would cover your closing costs or cut the price. Want me to test the waters?”
You stay visible, not pushy.
Strategic, not salesy.
This is how you build urgency without burning trust.
Why sellers are getting flexible—and how to frame it.
Most Seattle sellers bought at the 2021–2022 peak.
They still want top dollar. But the market isn’t playing along.
Inventory’s ticking up. Demand is price-sensitive.
So sellers are negotiating more. But they are not shouting it from the rooftops.
And that’s the whole point.
The deals are quiet.
So your content needs to be loud.
Stop posting homes. Start posting leverage.
Seattle agents on Instagram are still posting “Just Listed” like it’s 2021.
That’s not the game anymore.
The game is visibility with value.
What if your next post said:
“3 things you can ask for (and actually get) from Seattle sellers right now:
- Rate buydown
- $$ toward closing
- Appliance credit”
Or:
“Everyone’s afraid of the asking price. Smart buyers know it’s just a starting point. Want proof?”
Or better:
Post a map of Seattle and write:
“This is where concessions are flying. Let’s go get your deal.”
You’re not selling houses.
You’re selling access. Strategy. Possibility.
And yeah, content that actually educates.
If you’re not talking about this, someone else will.
The agents winning in this market aren’t just better negotiators.
They’re better storytellers.
They understand that every stat is a spark.
And if you’re reading this, you’re already tuned into the kind of strategy that gets clicks—and clients.
We got you to stop scrolling.
Now imagine together, what we could do for your buyers.
→ Talk with the ReadTomato.com
