Buyers see fee stories everywhere, so you must open with clarity and a signed agreement. You can point to the recent fee shift that RealEstateNews reported to explain why you discuss compensation up front.
Start every story with the agreement and a number clients understand.
You win trust when your first post explains how compensation works in your city and links to your agreement page. Your rate context can come from the weekly average that Freddie Mac tracks, which makes your payment examples feel concrete.
Use data to frame the price conversation in plain English.
Clients want local clarity on prices and timing, and you can set that tone with one chart. The latest Home Price Insights from CoreLogic shows the current trend, so you can guide expectations without hype.
Explain today’s buyer power without scaring them off the tour.
Cancellations ticked up as some buyers test leverage and pause plans. You can calm nerves by sharing timelines and contingencies that reflect this week’s coverage at Axios, then invite questions.
Turn the fee headline into calls using Hot Take Engine.
Here is a simple, repeatable flow that keeps fee transparency front and center. You can anchor the Wednesday live session in the buyer agent fee findings that RealEstateNews outlined and move toward signed agreements.
Five-day “fee clarity” plan for your market.
- Monday: Post a 30-second reel titled “How your buyer agent gets paid.” Close with one sentence on local norms and a link to your agreement. Rate context helps when you cite the weekly average from Freddie Mac’s PMMS.
- Tuesday: Publish a two-paragraph blog, “What your buyer-broker agreement covers in [Your City].” Add one example that references this week’s application trend from the MBA survey.
- Wednesday: Go live for 12 minutes with “What changes when sellers do not offer buyer comp.” Keep one clear scenario using the recent fee shift covered by RealEstateNews.
- Thursday: Drop a carousel, “Three ways to structure buyer-agent compensation.” Anchor each slide to price momentum drawn from CoreLogic’s update.
- Friday: Send a short email, “Before your weekend tours: read this agreement in 3 minutes.” Add a P.S. that references the week’s cancellation story at Axios.
How Realtors are using the Hot Take Engine:
- “Lead with fees, then show value in their first minute.”
- “Local examples calm buyers faster than long reports.”
- “One headline, five assets, booked consults by Friday.”
What ReadTomato’s Hot Take Engine can do for you this week.
Our system pulls fresh facts, drafts a fee-first script, and spins four channel variants in minutes. You can route one version to your listings page, one to your about page, and one to your contact page to capture calls.
Compliance guardrails you can point to in every post.
You avoid confusion when you state who pays what, when, and how you handle changes. Your content stays grounded when you link the fee section to this week’s rate trend from Freddie Mac and your own agreement language.
We have seen this work for others. Want to see it for yourself? Talk to the Tomato.
