Here is the simple truth. People still feel lost about commissions and buyer agreements. Your short videos can fix that in minutes if you speak plainly and show one local example each week, which mirrors what Inman just highlighted about public confusion. Inman
Start with what changed in the market, and why it matters.
Keep it basic. The MLS no longer displays offers of compensation and buyers sign a written agreement before touring. Say that in your first ten seconds and show one line from your process. You can point viewers to the fresh policy notes that local groups are posting, like this update from Miami Realtors on Code of Ethics and MLS rules. Miami Realtors
Explain buyer and seller agreements in a couple of clear clips.
Make a 60 second video titled “What we sign before we tour.” Tell people it sets services and how pay works. Keep it friendly and calm. If they want details, send them to NAR’s plain guide on written agreements so they can read more on their own, like the consumer guide from NAR. National Association of Realtors
Use simple money examples that buyers can follow… and share.
People listen when they can picture the math. Record a quick clip that shows three common ways a buyer agent can be paid in your city. Use easy numbers and speak slowly. If someone asks why the MLS page looks different now, remind them that compensation moved off the MLS per NAR’s changes on how offers are shared, as the trade magazine explained in this overview. National Association of Realtors
Post a new clip once a week and remember to keep the message steady.
Pick one day and stick to it. Share one tip, one number, and one action. That rhythm is what turns viewers into consults. For ideas and simple vlogging angles you can reuse, take cues from ReadTomato’s blog on real estate video like “How Video Is Reconnecting Local Buyers to Your AI-Skipped Listings,” then swap in your city’s stat. readtomato.com
Turn one 60 second recording into many useful posts.
Film a 10 minute explainer about buyer agreements and payment. Cut it into shorts for social and a two paragraph blog your site can rank for. ReadTomato’s Hot Take Engine shows how one talk becomes many clips and quick posts that sound human. It helps you move fast and stay on message. readtomato.com
Make sure your site is AI-cleaned up to match your new videos.
If your older posts still show the old fields or old wording, viewers notice and bounce. Run a cleanup so your pages reflect today’s rules and your video script. ReadTomato’s Content Cleaning turns long pages into short answers your team can quote in consults and comments.
Format and design your video in a local news style to build trust fast.
Think like a friendly local reporter. Lead with what changed this week, then show how it affects a buyer in your area. If you want a model for that tone, skim this Tomato post about New York’s two speed market, “NY Is Hot and Frozen Simultaneously… Now Your Funnel Is Leaking.” Copy the clear flow and adjust it for your town. readtomato.com
Keep a simple checklist for every shoot:
- One fact from a trusted source today
- One example from your city
- One call to action for a consult
If you want a quick refresher on why rules changed in the first place, point viewers to plain summaries that note no comp display in the MLS and written buyer agreements, like the NAR 2026 summary page. National Association of Realtors
Use local knowledge to showcase that you understand ‘the moment’.
People ask if buyer agents cost more or less now. Do not guess. Share what you see in your market and link to a balanced discussion like the recent Inman take on “buyer’s agents charge too much”. Then invite questions in the comments so you can answer with future clips. Inman
Batch once and ship every week.
Pick one hour on Monday. Record four short clips and one longer explainer. Schedule the shorts across the month and keep the longer one pinned. For more topic ideas and simple scripts, borrow angles from the Tomato’s California guide, “California Agents Keep Losing Hours To 6 Fixable Problems,” then swap in your local facts. readtomato.com
Ready to turn weekly clips into signed consults and clear buyer agreements? Plug into the Hot Take Engine and pair it with Content Cleaning so your videos and site tell the same story buyers can trust.
