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The Latest and Greatest Marketing News, Comics, and Videos from the Tomato Patch.

Full buildings today, empty inquiry forms tomorrow. Discover how smart senior living directors are building SEO funnels now—before the next market dip hits.
  • August 6, 2025
  • 12:48 pm

Full Floors, Empty Funnels? Time to Capture Leads.

Recently I had a chat with a senior living community director in Savannah, during which she proudly announced 93 percent occupancy, only to show me her website’s contact form sat untouched. She had waiting lists out the door but zero new digital leads. That moment stuck, because I knew after years working with other senior […]

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Strategic tips on how to keep your senior assisted living staff
  • August 6, 2025
  • 11:45 am

Why Assisted Living Staff Quit & How to Make it Stop.

Two months after hiring, your best caregiver resigns. They loved the residents, but the schedule, the manager, and “no growth” wore them down. That’s the reality for many community managers in senior living, the struggle to retain strong staff while balancing occupancy and care quality. Ask yourself: what if your turnover isn’t about pay, it’s […]

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Create senior living resident stories to increase pre-sales
  • August 6, 2025
  • 11:24 am

Why Senior Living Occupancies Explode With Storytelling.

Two weeks before move-in day our marketing director realized occupancy was still 60 percent. We scraped together resident stories and launched a storytelling email series. Weeks later occupancy soared past 90 percent. Problem: slow moves. Identity: seasoned senior living marketers. Outcome: storytelling. Curious what we changed that made families say yes? Pre‑Sell With Resident Stories. Senior living […]

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Miami realtors are moving away from traditional marketing spends
  • August 6, 2025
  • 10:12 am

How Top Miami Agents Are Quietly Pivoting Their Marketing Tactics.

You’ve staged the home, booked the drone, and pushed $10,000 behind Instagram ads. Two open houses later, and still no offers. The seller is restless. The listing is losing heat. Every agent knows this story well. In Miami’s luxury lanes, even $8M estates can sit silent if the marketing playbook sounds too familiar. For elite […]

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a bulldog sitting in front of a computer wearing glasses
  • July 30, 2025
  • 11:56 am

An Old(er) Dog Learning the Newest AI Marketing Tricks.

EXCLUSIVE INTERVIEW – AI+Human-Centric Marketing, and Smart Automation, an Interview with a Realtor Veteran turned AI marketing Expert. Marshall Gill (MG): Rob, before we dive into AI-driven real estate marketing solutions, tell us a little about your real‑estate journey and how you began leveraging content marketing and predictive analytics. Rob Saxe (RS): After nearly two […]

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a homebuyer in Denver Colorado riding a horse to check out a home for sale
  • July 30, 2025
  • 8:26 am

Hold Your Horses Denver Home Buyers, The Party Hasn’t Quite Started.

Just when you thought the buyer’s party had begun, Denver’s market is handing you a slice, not the whole cake. On July 23, 2025, Ashley Fahey reported in the Denver Business Journal that national home listings hit their highest level since before the pandemic, but it’s not a buyer’s market yet The Business Journals. The […]

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