You defend seller leads by becoming the most human, most cited answer. The average 30-year mortgage rate fell to 6.19% for the week ending October 23, 2025, which increases buyer capacity for West Coast tours, according to Freddie Mac reporting via Bloomberg. So you pair authentic short video with answer-shaped copy while AI Overviews expand ads into more markets.

Use video to protects listing leads.

You win discovery when assistants can quote your agents, not summarize them away. OpenAI released the ChatGPT Atlas browser with an agent mode that inserts AI between search and your site, which changes how buyers first encounter listings. So your real estate content must read like an answer and speak like a person on camera.

Stop relying on Zillow, publish videos.

You can’t lean on glossy virtual tours alone. Zillow removed Matterport 3D tours from Zillow and StreetEasy on October 20, 2025, which proves platforms can change overnight. So you anchor discovery to pages you own with schema parity, internal linking, and micro-FAQs tuned for answer engines.

Use unique videos to convert attention.

You ride demand with fresh facts in your clips and copy. Existing-home sales rose 1.5% in September to an annual rate of 4.06 million, the fastest pace in seven months; pair that lift with the 6.19% rate drop in your scripts and FAQs. So assistants reward your recency and specificity.

Three things to remember when making videos:

1. People hire people; AI quotes people who publish proof.
2. Your face and one sourced fact beats any virtual tour.
3. Trust scales when a video voice matches your page.

Sharing videos boosts AI-visibility +36%.

1. Structure authenticity for GEO and citations. Google Ads at 25 years signals deeper AI-driven SERPs that reward concise, linked facts; start each section with the takeaway, add one named source, and end with a neighborhood data point. So your content marketing for realtors earns citations that travel across engines.
2. Turn one authentic recording into five AI-visible assets. Our Hot Take Engine converts a walkthrough or call into Shorts, Reels, FAQs, a listing write-up, and a market explainer that answer engines can cite. So your generative engine optimization compounds without thin duplication.

Create videos to earn valuable citations.

Step 1: Show the view; say one verifiable fact.

Record a 45-second clip at the patio door where buyers stand, then cite one stat (days on market, median price). Overviews reward short, sourced claims as ads roll into more markets. So assistants can lift your line and your face together.

Step 2: Mirror that number in copy and schema.

Repeat the same figure in H1, first paragraph, FAQ, and JSON-LD; track weekly with a market note about the 15-year rate at 5.44% to signal recency across pages. So Atlas and Overviews see one consistent truth.

Step 3: Add a micro-FAQ that matches how buyers ask.

Atlas favors conversational prompts and a ChatGPT sidebar that summarizes pages; design Q&As buyers actually speak on tours. So your page becomes quotable in answer engines.

Step 4: Clean the content so AI can cite you.

Use our Content Cleaning checklist to align title, H1, transcript, and schema with what you said on camera, then interlink to hubs on real estate content marketing and local seo content for real estate agents.

Check Yoast.com before posting a video.

1. Lead with the takeaway using an inverted-pyramid paragraph and place the focus key phrase in the H1, first 100 words, one subhead, and the slug; Yoast’s October 2025 SEO Update stresses accuracy and AI-aware structure. So front-load answers for scanners and assistants.
2. Keep sentences short and readable. Yoast’s guide on the Flesch reading ease score shows why clarity improves engagement even if the score isn’t everything; cap sentences near 20 words and paragraphs near 120 words. So listing and market pages stay skim-able and AI-liftable.
3. Plan for scanners, not skimmers. Yoast’s piece on the psychology of scannable content backs bullets, descriptive subheads, and tight sections for 15-second attention windows. So add a three-bullet “What to know” block to every page.

Plan reels for AI browsers… be scannable!

Atlas inserts ChatGPT between a query and your site with agent mode; it’s more about ChatGPT than traditional web navigation. So answer-ready content with citations becomes your moat as assistants paraphrase and attribute your clips and reels.

Apply GEO to your on-camera videos.

Top performers film agents on camera with one sourced stat, then publish answer-shaped pages that assistants lift verbatim. Google is leaning into AI experiences, which rewards crisp claims backed by links. So these teams earn citations while laggards ship faceless tours that AIs ignore.

4 Steps to make three reels & measure their impact.

1. Run a five-page website content cleaning sprint using Content Cleaning; add internal links to hubs on content marketing for realtors, blog content for real estate websites, and content audit and cleaning service for websites.
2. Film three patio-door videos this week; publish transcripts with phrases like generative engine optimization, prepare pages for Google AI Overviews, ai search ready content service, and get your listings found in Google Maps Pack; cite 6.19% rates and 1.5% sales lift for context. So assistants and buyers see the same, current numbers.
3. Add a micro-FAQ to each listing page: “How to use AI to sell real estate,” “Best time to list near me,” and one hyperlocal question per neighborhood.
4. A/B test tomorrow for seven days: A = agent opens patio door on video, states one sourced stat with a Search Engine Land link; B = silent virtual tour with captions only. Track assistant citations and Atlas-driven sessions, then double-down on the winner.

We’ve seen how this plays out when it’s done right. Want to see what that looks like on your site? Book a fast working session via Talk to the Tomato.