Ocean Drive turns into a walking festival on Jan 9–11, 2026 and buyers will feel the lifestyle in real time at Art Deco Weekend 2026. That matters because your condo listing also sells a daily routine. People want to step outside, grab coffee and hear music without driving. Condos still win that “walkable social life” promise. Yet the math changed. Buyers now ask about HOA fees, insurance costs and surprise building bills before they ask about the view. The Wall Street Journal says the condo market looks worse than it has in over a decade, pushed by rising HOA costs, insurance and softer demand in urban and second-home spots like parts of Florida per The Wall Street Journal.
During Art Deco Weekend, you can point to something buyers can touch: Ocean Drive, Lummus Park, live programming and people-watching on foot as listed on the Miami Beach city calendar. That becomes your listing story. Use simple words. “You can walk to breakfast and the beach.” “You can meet friends without planning.” Keep it local. Name the nearest corner, the usual parking pain and the fastest route to the sand. You are not selling a generic condo. You are selling a Miami Beach pattern of life that shows up in January when the street fills with locals and visitors per MiamiandBeaches.com.
Art Deco Weekend forces honest math on HOA fees.
Once the lifestyle hooks them, buyers will run the numbers. HOA fees now cover higher insurance, higher repair costs and more reserve funding in many buildings. In plain terms, the HOA is the monthly group bill for the building. It pays for things like the elevator, pool, roof, staff and shared insurance. Buyers also worry about special assessments, which means the building asks owners for extra cash on top of monthly dues. Florida coverage has described condo pricing pressure tied to rising insurance and assessments, especially near the coast per WESH. So you need a clean, calm way to explain the costs without scaring people off.
Art Deco Weekend makes pricing logic matter more than staging.
When condos slow down, “pretty photos” stop doing the heavy lifting. You need a pricing story that feels fair the moment a buyer sees the monthly payment. The WSJ notes condo prices fell year over year in early data points and that high carrying costs keep demand softer per WSJ’s market coverage. Start with the new reality: dues plus insurance plus taxes plus any current assessment. Then anchor the buyer on what they get back: location, walk time, building health and rental flexibility. If the building has recent work done, lead with that. If the building needs work, price that in upfront and say it plainly.
Art Deco Weekend is your reminder to “show it” on video.
Buyers doubt condo value right now, so you must prove it. Video helps because it answers the question buyers do not say out loud: “Will I feel happy living here?” You can capture the walk to Ocean Drive, the lobby flow and the actual noise level at noon. You can also film the boring but important stuff: the hallway condition, the garage and the package room. Keep clips short. One idea per clip. Then post them as a weekly series so your audience expects the next one. If you want a fast way to turn this week’s market headlines into scripts you can record in one take, the Hot Take Engine gives you a repeatable angle without sounding like every other agent.
Art Deco Weekend helps you refresh old condo content that went quiet.
Many agents already posted condo tours in 2022, 2023 or 2024. Some of those posts now feel out of date because costs changed. Instead of letting those pages die, update them with a clear “2026 cost reality” note and a new 30-second video add-on. That helps your best assets keep working. Realtor.com has reported Florida price forecasts that point to softness in 2026, which makes updated context even more important per Realtor.com. If you need a clean way to update, tighten and re-post older listing pages so search and social can pick them up again, Content Cleaning is built for that exact problem.
Art Deco Weekend listing plan for 2026 buyers.
Use this simple plan the week before Art Deco Weekend, then keep it running after the tents come down per the events schedule.
- Record a 20-second “walkable life” clip from the front door to the nearest coffee spot.
- Record a 20-second “quiet check” clip in the unit at noon and at 9 p.m.
- Share a one-slide cost breakdown: HOA, taxes, insurance and any assessment.
- Add a “building health” note: recent roof, concrete work, elevator update or reserves.
- Post one buyer question each day and answer it on camera.
- Pin the best two videos to your profile for 30 days.
- Update your remarks to match the video proof, not the other way around.
We’ve seen this work for others. Want to see it for yourself?
If you want help building a condo video series that matches today’s buyer math and still sells the Ocean Drive lifestyle, reach out today and we’ll map a simple weekly plan.
About The Author:
Jim Cronin is a founder and partner of ReadTomato and a pioneer in real estate blogging, recognized as an authority in the space since 2006. He has personally trained thousands of top agents on the power of content marketing and now helps service-based businesses turn their expertise into clear, compelling content that attracts, educates, and converts.
