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ReadTomato Talk

The Latest and Greatest Marketing News, Comics, and Videos from the Tomato Patch.

a couple standing in front of the house that sold in Sarasota Florida
  • July 30, 2025
  • 7:31 am

Florida real estate isn’t crashing, it’s getting smarter… Just ask Jen.

My friend Jen lives in Sarasota. Last month, she sold her home, not during the 2021 frenzy, but right now, in 2025, while most headlines still scream “market cooldown.” But Jen? She didn’t just list and hope. She worked smart. Now, full disclosure: I work in marketing at ReadTomato. So I can’t help but pay […]

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In Georgia’s increasingly noisy real estate market, a seasoned agent quietly climbed ahead—not by doing more, but by doing better. With some strategic content cleanup and authentic storytelling, her site now builds trust before clients even call. This is a reminder that quiet, consistent marketing still wins.
  • July 30, 2025
  • 7:22 am

How My Realtor Moved Up in Georgia’s Competitive Market.

A Perspective from someone who sees what works behind the curtain. I don’t sell real estate. I’m not a broker or an agent. I’m a marketing strategist who works with a lot of real estate professionals. Yesterday I was catching up with one of my older friends, a seasoned Realtor in Georgia, based just outside […]

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A dominant looking female Realtor standing on a ChatGPT ball
  • July 30, 2025
  • 7:08 am

Realtors! Welcome to the age of human+AI real estate marketing.

Google Isn’t a Search Engine Anymore. It’s a Summary Engine. You didn’t wreck your blog. You didn’t spam the wrong keywords. You didn’t get outbid by some Zillow clone. Google just stopped needing you. Its AI Overviews now answer user questions directly in search. It’s quoting your blog post, but no one’s visiting your site. […]

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The first content creators
  • July 24, 2025
  • 6:33 pm

How To Get Into Google’s AI Overview The Easy Way

Still starting your blog with a story? That’s why you’re invisible. Here’s the answer-first format Google’s AI actually pulls from.
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An agent and a bot in a bar
  • July 24, 2025
  • 6:00 pm

The Best Leads Aren’t Looking for You – They’re Looking for Help.

Users don’t type. They talk, snap, and scroll. If your brand isn’t built to show up in those moments, you’re not just missing traffic, you’re missing trust.
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Miami agents getting ready to post about Tax Changes
  • July 16, 2025
  • 5:11 pm

No Property Taxes? Miami Agents, Here’s What to Post Next

The Florida property tax drama is your content cue. Here’s how to turn Miami headlines into authority, leads, and trust, without shouting.
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