Pending sales barely moved last week, while active listings climbed. Per Redfin, pending deals rose just 0.7% year over year in the four weeks ending November 2. Active listings tell a different story. As Realtor.com notes, inventory rose about 14% from a year ago with roughly 1.1 million homes on the market. Realtor Rates eased, then nudged up. The 30-year fixed averaged 6.22% for the week of November 6, per Freddie Mac’s PMMS. Mortgage demand cooled a bit. The MBA says applications slipped 1.9% in the week ending October 31, per its latest Weekly Applications Survey.
Use ai-ready weekly trends to set buyer expectations.
When buyers ask if “the market is back,” ground them in facts. Redfin reports homes are moving at the slowest pace for this season since 2019, which means your clients may have time to negotiate, as noted in Redfin’s weekly update. Tie this to local search visibility so your pipeline grows while buyers decide. A short “market minute” on your site with clear geo cues helps you rank, which our GEO guide explains with simple layouts you can copy.
Turn the nation’s rising inventory into clear action steps.
Inventory is up, yet new listings dipped, which hints at longer days on market. Share that context with the figure from Realtor.com’s weekly file, then coach buyers to look at homes that sat for two or three weekends.
For sellers, run a “first 14 days” plan that pairs pricing with micro-updates. If you need examples, see our short plays in Case Studies that show how tiny tweaks boost tours.
Rate moves: explain what changed and what it means.
Your clients hear “rates fell” then “rates rose.” Give them the weekly truth. The 30-year fixed sat near 6.22% on November 6, which still improves payments vs. summer peaks, per Freddie Mac.
Then link the rate story to demand. MBA showed apps down 1.9% that week with refis still far above last year, as its press note highlights. Use that to explain why nice homes still draw traffic while overpriced homes lag.
Localize your sales scripts with one timely and targeted data point.
Agents who add a local stat win more trust. Show one metric from your area and cite a current news note, like Axios flagging a split market in DC with inventory up and sales slowing, per Axios DC. Then add your take in plain English so clients know what to do next.
Keep at least one steady price reality check in your back pocket.
Price growth has cooled in recent months, and the next national reads arrive on a lag. Case-Shiller’s October tables hit late November, per the index’s release calendar. Use that timing to explain why weekly reads help with near-term calls while monthly reports confirm the bigger arc.
If you prefer a snapshot before month-end, Cotality signaled softer prices in early November coverage as inventory improved, per a recent Business Wire brief.
Five quick moves for this week:
- Post a “2-line rate explainer” with one payment example using PMMS as your anchor link.
- Email buyers three homes that lingered 15+ days, citing Realtor.com’s weekly trend so they see leverage.
- Tell sellers to prep price reviews by day 10 if tours lag, and reference Redfin’s pending pace in a social post.
- Add a one-click inquiry button to your site so new traffic has a path, then point folks to your Contact page.
- Pin your active inventory carousel on socials and link back to your Listings page.
We’ve seen this work for others. Want to see it for yourself? Talk to the Tomato If you want a light lift, our GEO/SEO service turns weekly reads into local pages that rank and convert.
